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The Three Types of Pain That Can Help You Sell Printing

By Matthew Parker:


Imagine that a doctor has just announced some bad news to you. What happens if you suddenly discover that you are suffering from an illness that you didn’t realise you had? You will focus on how to get better. Money is suddenly no object.

Why print sales people should stop visiting their customers

We live in a time-poor world. Everyone is constantly telling me that they never have enough hours in the day.  By the end of the week there is still a huge amount left on our “things to do” list.

What can we do to makes things better?

Why middle of the road print producers risk going bust

Why should printing companies care about supermarkets?
In the UK, the supermarkets have now all revealed their trading results.  There were some companies that suffered this year.  Others had surprisingly good results.

Three things printing companies must do at Christmas

Would you be able to plan your Christmas in just 30 minutes? I was told about a couple who entered a supermarket only 30 minutes before it closed on Christmas Eve. The husband raced round to get all the ingredients for their Christmas lunch. Meanwhile, the wife was busy buying presents.

Why cold calling is an inefficient way of selling print

“Get your schoolbag ready.”
“Get your schoolbag ready.”
“Get your schoolbag ready.”

It’s hard work getting my daughter ready for school. Even when it comes to doing the simplest things, she needs constant reminding.

How an optician can improve your print sales

A visit to the optician is always a worrying time for me. For one thing, I don’t want the cost of a new pair of glasses! So I’m always keen to try and do as well as possible in the eyesight tests.

How stickiness creates more loyal print customers

The pdf is a curse for the modern print industry. The very advantages of the pdf create problems for print companies.  A pdf is a small file that is easy to send.  It is portable and convenient. That’s the problem

How stickiness creates more loyal print customers

The pdf is a curse for the modern print industry. The very advantages of the pdf create problems for print companies.  A pdf is a small file that is easy to send.  It is portable and convenient. That’s the problem

The first myth of print sales: more sales activity creates more profit

If you throw enough mud some of it sticks. This is a saying that I hear a lot when I’m talking to print salespeople. They are focused on creating as much activity as possible. They are contacting as many customers as possible as many times as possible.

Why selling print will be the death of printing companies


Do you remember vinyl?  What about cassettes?
I spent many happy days in my youth building up my record collection.  And I enjoyed making compilation tapes too.

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